First, the circle effect

WeChat business is based on the circle, and this circle is obviously the starting point and focus of our sales. Even though the official restrictions on some promotional activities cannot be denied, the high activity level and same attributes within the circle provide WeChat business with greater development space. However, before leveraging the circle effect, we need to solve one problem, which is the introduction of traffic and the screening of users. This is also the biggest challenge faced by many new users. For traffic introduction, I suggest that everyone should simultaneously engage on other platforms, as adding friends on WeChat is not easy. If we can introduce attention and traffic from other platforms (such as Weibo, Momo, etc.), it will be very helpful for our own development. User screening is for the sake of future development. After all, there are users of all levels in the circle, and we need to identify the part of people we most want to contact and conduct precise marketing. Only in this way can we improve our conversion rate. Although the circle is small, it has great effects. If we can precipitate the introduced traffic and users, it will greatly help WeChat business, which relies mainly on trust.

Secondly, interpersonal effect

WeChat business is different from Taobao. It is actually more like a derivative based on communication. It can be said that WeChat business places more emphasis on communication and interaction between buyers and sellers. When you establish a reliable trust relationship with your customers, the chances of them purchasing from you will be much higher as long as what you recommend is useful to them. However, trust is often the most fragile thing. Initial dissatisfaction can exert enough pressure on future sales of the product, which is why many WeChat business owners cannot sustain their operations for a long time. When promoting their products, people often neglect the actual effects of the products or artificially exaggerate the benefits, causing certain psychological biases. This gap can be directly perceived by buyers as deception. Therefore, one-time sales are definitely not feasible. It is important to know that the bond of friendship and trust is the resource for the development of WeChat business, which requires careful management and maintenance by WeChat business owners. Only in this way can more loyal customers be generated.

Third, the fan effect

Since we're talking about WeChat and mobile products, the topic of fan economy cannot be ignored. Perhaps you think we are just small-scale WeChat merchants and there's no need to bother about fans or not. But if you think like this, you will miss out on a development opportunity. We should be specialized in whatever we do. As long as we are specialized enough in a certain field, we will definitely gain a lot of experience. If you specialize in beauty and skincare products, you will be well-versed in beauty tips. If you specialize in shoes, you will definitely know how to distinguish between authentic and counterfeit products. It would be a waste to let all this experience go to waste. Therefore, we can recommend our own official account to some regular customers and push some of our experiences and suggestions on it. On the one hand, it can help others and enhance user loyalty. On the other hand, it provides another way of promotion. After all, the promotional effect of an official account is more reasonable, making the "follower acquisition journey" smoother. Letting more people who follow you become your fans relies on the content you push and the in-depth communication process to facilitate transactions. Everything is within reason.

Fourth, the overall effect

Regardless of what we do, maintaining a holistic and strategic mindset is crucial. Times are constantly changing, and our operational methods must adapt accordingly. Promotion through reposting and collecting likes, which was feasible in the past, is clearly not viable now. Global thinking demands that we continuously learn from others, embodying their strengths. Even if we are currently performing well, it's essential to understand others' perspectives to enrich our operational capabilities. Furthermore, WeChat business is a long-term endeavor. We need to shed our mindset of seeking quick success and instant benefits, and truly approach it as a long-term commitment. The first step is to establish a brand, followed by cultivating a service philosophy, developing an efficient operational model, and providing comprehensive after-sales service. While WeChat business may seem easy to engage in, the duration of its success is up to us. Only by grasping the overall situation can we clarify our thoughts and sustain our operations over the long term.

Fifth, word-of-mouth effect

Since it's referred to as a circle, the influence of word-of-mouth within it cannot be underestimated. After all, it's a group bound by relationships. If a friend has used a product and found it effective, the news can spread quickly, from one person to ten, and then to a hundred. The speed of dissemination far surpasses that of physical stores. Moreover, this kind of spread often brings the most authentic traffic, because with trust, word-of-mouth becomes the most powerful advertising slogan. Therefore, no WeChat business owner should easily give up on word-of-mouth. Don't assume that just because your product is good, it will attract active traffic. Even the best wine needs to be marketed effectively. Whether it's new or old customers, it's important to maintain good word-of-mouth, understand their opinions on the product after the transaction is completed, provide thorough explanations for any possible questions, and strive to encourage valuable traffic to make repeat purchases. Your efforts will definitely be seen by others, and their support will continue to grow through your efforts.